Let us help you Untangle the mess and fix the system.
Growth and relevance can slow down when individuals and systems misalign, focus is lost or momentum just slows down for unknown reasons.
Expose blind spots and turn insight into decisive action across the colleague + customer experience.
You’re probably thinking: we know we need to get better at being more relevant to more people, but we need help with surfacing new insight and understanding what to change.
Audience & Cultural Intelligence
Vivenne Westwood once said: ‘Popular culture is a contradiction in terms. If it is popular, it’s not culture. Anything worthwhile has always been appreciated by a minority’.
We surface new insight by working with the audiences and communities organisations need to understand and not just those they already reach.
From deep qualitative work that builds cultural confidence, to large-scale quantitative research that informs leadership judgement, we help you make decisions that are grounded, credible, and relevant.
What you get:
Sharper understanding of priority audiences
Cultural confidence built through real engagement
Insight translated into clear strategic implications
Brand & Experience Relevance
In a fragmented, low-trust environment, relevance is built through consistency between intention, behaviour and experience.
We partner with brand and experience teams to rethink how organisations show up - designing strategic frameworks, guardrails and playbooks that embed relevance into everyday decision-making.
What you get:
Clear view of what’s working and where relevance is at risk
Co-created frameworks grounded in Cultural Integrity
Practical guardrails that guide teams under pressure
Decision & System Stress-Testing
Well-established systems can quietly create risk when they no longer reflect external reality.
We stress-test key decisions, processes and moments through an outside-in relevance lens - helping leaders anticipate risk, make trade-offs and act with confidence.
What you get:
Clear-eyed assessment of where systems help or hinder relevance
Practical recommendations for adjustment
Support navigating high-stakes or ambiguous decisions
