

The Unmistakables is the advisory firm that helps you unlock growth and stay relevant.
Our interdisciplinary and unmistakable team of advisors and consultants do this
through difference.
We embed inclusive thinking in service of relevance by offering:

Benefit from individual and collective perspectives, not just protected characteristics. You get first-hand and real expertise from advisors who make it their business to understand yours.
Critical thinking & expertise

Hear an authoritative and balanced view. You’ll get support from a team that understands nuance and works to earn your trust.
Credible future thinking

Bring in the right voices through our expansive network of cultural and client partners.
Partnership

Think for the long-term and legacy of what we create and leave behind.
Next generation ambition
Oh, and we’re a certified B Corp.

Our origin story
The Unmistakables was founded in 2018 by Asad Dhunna who spotted a gap in helping organisations understand and realise the benefits and opportunities of diversity and difference.
Watch the video to find out more about our journey.

Our team

Founder + CEO
Asad Dhunna
What makes you unmistakable?
My very unique perspective on the world

Inclusion Executive
Eli Keery
What makes you unmistakable?
My commitment to listening to and platforming the voices of those not heard from

Senior Consultant
Jess Gondwé-Atkins
What makes you unmistakable?
My love for and understanding of people (personally and strategically)

Project manager
Roxanne Hartley-Swann
What makes you unmistakable?
Bringing clarity, structure and impact

Principal Consultant
Selina Kotecha
What makes you unmistakable?
My relentless curiosity to cut through the noise, uncover the deeper forces at play, and spark meaningful change by reshaping behaviours

Director
Shilpa Saul
What makes you unmistakable?
My unique blend of strategic insight, creative storytelling and unwavering commitment to authentic inclusion

Director
Simone Harvey
What makes you unmistakable?
My calmness, being able to see the bigger picture while finding ways to meet clients where they are in a given moment

Operations Manager
Vicki Horrigan
What makes you unmistakable?
My calm and dependable behind-the-scenes force, bringing order to chaos and quietly getting things done