The Unmistakables make your brand and business more relevant to more people so you can grow in a rapidly changing world.
We build your understanding, confidence and resonance, from the inside out, so you can create deeper connections that boost revenue.
What you get when you work with us:
We don’t just deliver outcomes - we invest in your evolution. Our work supports sustainable professional and personal growth, so progress sticks long after the engagement ends.
Growth-first mindset
We help you navigate cultural, commercial and organisational nuance - moving beyond surface-level action to work that resonates now and stands up over time.
Relevance in complex spaces
Expect diplomacy with direction. We build trust and confidence while offering the honest perspective needed to unlock better decisions and bolder leadership.
Confident, constructive challenge
Our approach is grounded in real-world perspective, cultural intelligence and specialist expertise ensuring the work is credible, contemporary and connected to the people it’s meant to serve.
Insight grounded in lived expertise
Oh, and we’re a certified B Corp.
Our original story
The Unmistakables was founded in 2018 by Asad Dhunna who spotted a gap in helping organisations understand and realise the benefits and opportunities of diversity and difference.
Watch the video to find out more about our journey.
Our team
Founder + CEO
Asad Dhunna
What makes you unmistakable?
My very unique perspective on the world
Inclusion Executive
Eli Keery
What makes you unmistakable?
My commitment to listening to and platforming the voices of those not heard from
Senior Consultant
Jess Gondwé-Atkins
What makes you unmistakable?
My love for and understanding of people (personally and strategically)
Project manager
Roxanne Hartley-Swann
What makes you unmistakable?
Bringing clarity, structure and impact
Principal Consultant
Selina Kotecha
What makes you unmistakable?
My relentless curiosity to cut through the noise, uncover the deeper forces at play, and spark meaningful change by reshaping behaviours
Director
Shilpa Saul
What makes you unmistakable?
My unique blend of strategic insight, creative storytelling and unwavering commitment to authentic inclusion
Director
Simone Harvey
What makes you unmistakable?
My calmness, being able to see the bigger picture while finding ways to meet clients where they are in a given moment
Operations Manager
Vicki Horrigan
What makes you unmistakable?
My calm and dependable behind-the-scenes force, bringing order to chaos and quietly getting things done