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The Unmistakables make your brand and business more relevant to more people so you can grow in a rapidly changing world.

We build your understanding, confidence and resonance, from the inside out, so you can create deeper connections that boost revenue.

What you get when you work with us:

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We are invested in our client partners growing professionally and personally when working with us.

Transformation mindset

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We challenge norms and partner with you to go beyond 'ticking the box'.

Navigate with nuance

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We bring a balance of building your confidence and acting as a critical friend. 

The diplomatic but not diluted approach

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We combine our unique outlook on the world with deep expertise and specialisms.

Lived experience as standard

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Our origin story

The Unmistakables was founded in 2018 by Asad Dhunna who spotted a gap in helping organisations understand and realise the benefits and opportunities of diversity and difference. 

Watch the video to find out more about our journey.

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Our team

Asad Dhunna

Founder + CEO

Asad Dhunna

What makes you unmistakable?

My very unique perspective on the world

Eli Keery

Inclusion Executive

Eli Keery

What makes you unmistakable?

My commitment to listening to and platforming the voices of those not heard from

Jess Gondwé-Atkins

Senior Consultant

Jess Gondwé-Atkins

What makes you unmistakable?

My love for and understanding of people (personally and strategically)

Roxanne Hartley-Swann

Project manager

Roxanne Hartley-Swann

What makes you unmistakable?

Bringing clarity, structure and impact

Selina Kotecha

Principal Consultant

Selina Kotecha

What makes you unmistakable?

My relentless curiosity to cut through the noise, uncover the deeper forces at play, and spark meaningful change by reshaping behaviours

Shilpa Saul

Director

Shilpa Saul

What makes you unmistakable?

My unique blend of strategic insight, creative storytelling and unwavering commitment to authentic inclusion

Simone Harvey

Director

Simone Harvey

What makes you unmistakable?

My calmness, being able to see the bigger picture while finding ways to meet clients where they are in a given moment

Vicki Horrigan

Operations Manager

Vicki Horrigan

What makes you unmistakable?

My calm and dependable behind-the-scenes force, bringing order to chaos and quietly getting things done

Are you interested in joining us?

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