The Grow Up
DEI’s coming of age
DEI’s coming of age
Two years ago, we found that confusion still surrounded 'diversity, equity, and inclusion' (DEI).
While the momentum sparked in 2020 continued, by 2023 there were clear indications that the landscape was beginning to shift. We mapped DEI against Gartner’s Hype Cycle and found plenty to suggest we had entered the ‘trough of disillusionment.’
Fast forward to 2025 and events have unfolded as we predicted. The term ‘DEI’ has not only remained a business conversation, but it’s entered the public domain. In this report, we dissect what’s really happening, and how businesses can respond in a way that unlocks growth, and helps them to stay relevant.
We argue:
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It's time for businesses to grow up from performative measures to performance metrics.
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It’s time for DEI practitioners to grow up in a shift from optics to outcomes.
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It’s time for us all to grow upwards with the opportunities that thinking differently, having diversity and operating inclusively can bring to the bottom line
We’re about to enter the age of enlightenment. Buck up for the ride.
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