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Stereotypes Study
Getting under the skin of South Asian Muslims in the UK
With over 3.4 million
Muslim people in the UK, it’s fair to say the face of Britain is changing.
Brands need to acknowledge this, which is why we created the Stereotypes Study.
To understand what it really means to be Muslim in the UK, we commissioned a survey of 1,000 Muslims. We already knew that distinct food & drink consumption patterns are intertwined with Muslim beliefs, so a large part of our study is about uncovering what opportunities this can provide brands in this industry.
Of course, we couldn’t stop there. As a country, we have seen our sense of ‘Britishness’ shift at the hands of a dividing Brexit result. Therefore we pose the all important question:
Do you consider yourself British?
The Study was covered by the media in 2019, and continues to be relevant today.
Click the button below to download your copy. If you are having troubles, please email info@theunmistakables.com
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