The Business How-to Guide to Black History Month
A guide for brands and businesses to approach the month
The Black Census recently surveyed 30,000
Black people across the U.S. to find out what issues were top of mind and what solutions they might embrace.
The number one thing the census captured from Black people was that nobody ever asked them what they think and what they care about most.
Our plan for Black History Month - in the UK at least - was to change this.
In the run-up to this year’s Black History Month, The Unmistakables held a conversation with Black history makers about the steps that brands and businesses should be taking before activating anything in the name of the month.
How should brands and businesses approach Black History Month to ensure that it is inclusive by design?
Our contributors were made made up of Black talent including Chanté Joseph (social creative, writer and host of How Not to be Racist’ on Channel 4), Greg Bunbury (creative consultant and digital marketer), Khalia Ismain (founder of Jamii, Black British marketplace), Tanya Compas (award-winning youth worker + founder of Exist Loudly), and Rhammel O’Dwyer-Afflick (former director of communications for Pride in London).
Together we aimed to answer one big question:
