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Neon Lights

Let us Unpack the issue. Fast.

Growth stalls and relevance falters when you’re operating with blind spots in an increasingly complex environment.

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Diagnose what’s really happening across your organisation - from internal reality to impact.

You’re probably thinking: we know we have a relevance issue somewhere, but who can help us to find out what it is and how we compare to others?

The Outside-In Diagnostic

Our flagship diagnostic reveals where organisational assumptions are out of step with social reality — and what that gap is costing you.

We examine how your organisation is experienced, judge and interpreted by the people who matter most: customers, employees, partners and wider society.

 

We then compare this with how leaders currently understand the world they’re operating in.

The diagnostic combines:

Cultural and sector analysis

Leadership conversations
Sentiment and signal gathering
Behavioural and maturity mapping
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What you get:

View

A clear view of where assumptions no longer hold

Root Causes

Shared understanding of root causes — not symptoms

Confidence

Confidence on where to focus, what to drop and what to prioritise

Foundation

A stronger foundation for growth-oriented decision-making

This work sharpened our understanding of what inclusion really means in practice—how it shows up in experience design, audience connection, and growth.

We partnered with London Marathon Group to embed Inclusion-led Relevance as a strategic growth capability, not a standalone initiative.

Read more about our work with London Marathon Group

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