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Oct 29, 20202 min read

Lesson Eight - Think about Black people beyond October

Be prepared to support and engage with the same people you’re talking about in October, year-round.

Oct 27, 20202 min read

Lesson Seven - Be open to being challenged and held accountable during Black History Month

Far better than staying silent, use this time to get feedback on past comms, and create the right space to be challenged and learn.

Oct 21, 20202 min read

Lesson Six - Change the record during Black History Month

Instead of organising another panel talk on diversity, consider other types of events that could lead to more productive conversations.

Oct 19, 20202 min read

Lesson Five - Respect Black peoples' value when planning Black History Month projects

Remember that Black History Month should focus on supporting communities and not on how your company can cut costs.

Oct 14, 20202 min read

Lesson Four - Use your strengths to add value to Black History Month

Businesses should be focused on their own strategy to work out what they can offer Black communities, rather than the other way around.

Oct 12, 20203 min read

Lesson Three - Prioritise positive internal change for Black employees over external comms

Hold a mirror up to your organisation and be prepared to realise, acknowledge and then take action.

Oct 6, 20202 min read

Lesson Two - Brands and businesses must approach Black History Month with purpose

A powerful campaign is backed by purpose and a genuine desire to support Black communities and the diversity within them.

Oct 4, 20201 min read

Lesson One - Plan ahead with your Black History Month campaign

Without the right planning, essential voices are more likely to be left out and content runs the risk of being viewed as tokenistic.