Updated: Mar 23
Last week Gourmet Burger Kitchen’s tone deaf #CurryWars campaign reached peak Twitter.
To promote a new Indian themed burger, the chain - via their agency - send someone out to the curry shops of the UK to promote its virtues and tear down the families that have come over to the UK and grafted hard to deliver what is now the UK’s favourite cuisine.
We tore it down. Read more about what went down on The Drum.