The challenge

Unilever - the producer of world-leading brands including Lipton, Knorr, Dove and Omo - requires a trusted external partner to help the corporate and consumer brands stay relevant in an ever changing environment.

Our response

Through ongoing partnership, we have guided multiple teams including ED&I, Magnum, and Dirt is Good (DiG) on embedding inclusive thinking in service of relevance.

What we have delivered

• Vision and strategic plans, aligning across stakeholders to ensure inclusion is in service of growth

• Inclusion Playbooks for brands, working with global brand teams and their agencies to create shared understanding and language around inclusion

• Bespoke learning programmes for corporate teams and leaders, ensuring they have the latest knowledge and concepts to apply in their day-to-day work

The impact

• Increased brand penetration amongst typically underserved communities

• Increased confidence levels amongst brand and agency teams

• Expanded thinking into development of AI tools