The Black Census recently surveyed 30,000 Black people across the U.S. to find out what issues were top of mind and what solutions they might embrace. The number one thing the census captured from Black people was that nobody ever asked them what they think and what they care about most.
Our plan for Black History Month - in the UK at least - was to change this.
What we did
In the run-up to this year’s Black History Month, The Unmistakables held a conversation with Black history makers about the steps that brands and businesses should be taking before activating anything in the name of the month.
Our contributors were made made up of Black talent including Chanté Joseph (social creative, writer and host of How Not to be Racist’ on Channel 4), Greg Bunbury (creative consultant and digital marketer), Khalia Ismain (founder of Jamii, Black British marketplace), Tanya Compas (award-winning youth worker + founder of Exist Loudly), and Rhammel O’Dwyer-Afflick (director of communications for Pride in London).
Together we aimed to answer one big question: How should brands and businesses approach Black History Month to ensure that it is inclusive by design?
These lessons are transferable throughout the year. Use the guide as a reference point for future campaigns and comms to ensure you’re taking the steps needed to create something with credibility and longevity.
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