THIS IS how it goes

With over 3.4 million Muslim people in the UK, it’s fair to say the face of Britain is changing. Brands need to acknowledge this, which is why we created the S̶t̶e̶r̶e̶o̶types Study.

To understand what it really means to be Muslim in the UK, we commissioned a survey of 1,000 Muslims. We already knew that distinct food & drink consumption patterns are intertwined with Muslim beliefs, so a large part of our study is about uncovering what opportunities this can provide brands in this industry.

Of course, we couldn’t stop there. As a country, we have seen our sense of ‘Britishness’ shift at the hands of a dividing Brexit result. Therefore we pose the all important question: Do you consider yourself British?

To see how Muslims really feel about their identity in the UK and how that affects your organisation, click the button below.