The challenge

As a global bank, HSBC needed a set of guardrails and a new set of capabilities for marketers to understand the context and conversations around race & ethnicity. They brought us in to develop and deliver a bespoke training plan.

Our response

We developed a bespoke two module training and coaching plan, bringing in context-based theories and scenarios around how race & ethnicity impacts consumer perceptions. We explored language, barriers, misconceptions, and anti-racism accountability.

What we delivered

• 2 x modules delivered to three global cohorts across timezones

• Context based scenarios to embed learning into day-to-day

The impact

• 100 global marketers reached and trained

• 33% increase in cultural confidence levels

• 100% referral and recommendation rate