Accelerating inclusion through media and marketing imagery
Last week we held a virtual event on LinkedIn Live to discuss whether brands and the British media are 'representation-ready' for the results of the new Census data expected later this year. Hosted by our founder and CEO, Asad, participants included:
Greg Bunbury - graphic designer, creative consultant, D&I consultant
Lisa Power - LGBTQ+ history consultant (including for Channel 4’s It’s a Sin), co-founder of the Pink Paper and Stonewall, former Policy & Comms Director at Terrence Higgins Trust + one of the first volunteers for Lesbian & Gay Switchboard
Steven Lacey - founder and the managing director of The Outsiders (an insight agency that challenges and shifts cultural lenses), cultural insight specialist + strategist with extensive experience in advising Governments, Global brands, international advertising agencies and activists
Xana - sound artist, composer, DJ/scratch artist, futurist installation maker, vibration and cymatic sound designer, live loop sound artist
Dr Rebecca Swift - Global Head of Creative Insights at Getty Images
The basis of our conversation was the new UK Diversity, Equity, & Inclusion Imagery Toolkit created by Citi and Getty Images and made free to help foster meaningful, authentic, and inclusive representation across creative assets and communications.
The toolkit is built off a comprehensive study of the country using the world’s leading visual content provider’ proprietary visual data and expertise, combined with attitudinal, demographic and quantitative data from Kantar Research.
This methodology delivers a roadmap for incorporating authentic and multifaceted depictions of people in advertising, marketing, communications, and creative assets. It also identifies biases and stereotypes through specific lenses of identity to help give marketers and communicators the cultural confidence they need to depict authentic representation.
The UK toolkit is available to download for free nowand you can catch up on the conversation here.