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The Diversity & Confusion Report

Our latest insights uncover how people in the workforce think and feel about equity, diversity and inclusion.

Why this matters

In 2021, we published a report that drew one major conclusion about the understanding of and attitudes towards equity, diversity and inclusion (ED&I) in UK business at the time: organisations were largely in a state of diversity and confusion.


Our inaugural Diversity & Confusion report exposed low levels of cultural confidence across the workforce, fear of saying the wrong thing hindering the progress of ED&I, and uncertainty about who should and shouldn’t play a role in the ED&I agenda. 


Back then, the murder of George Floyd and the impact of the COVID-19 pandemic had initiated a wave of corporate commitments to tackle racism and socioeconomic inequalities, as internal and external stakeholders demanded change. 


Since then more recent crises have brought different challenges to the fore.


Today, a key boardroom conundrum is deciding what to prioritise as the workforce grows impatient to see which commitments materialise and shareholders place increasing pressures on returns. 

What's new ?

The data in our latest Diversity & Confusion report indicates that we’re no longer only in a state of diversity and confusion. 


We’re now also living in a state of diversity and… 

  • Exclusion: Underrepresented employees are still more likely to feel excluded from ED&I conversations than others 

  • Disillusion: Most people are growing frustrated by ED&I conversations and tired of talking about their identities with colleagues

  • Delusion: we are growing in confidence in relation to talking ‘professionally’ about ED&I, but this isn’t translating down into what sits under the agenda, such as disability, gender, race and ethnicity, religion or belief, sex and sexual orientation 

  • Illusion: politics and some areas of the media are negatively impacting ED&I efforts, deliberately labelling its work as “woke” to stoke reactions across society


These data-driven themes are explained in the 2023 edition of our ‘state of the nation’ report, based on a survey of the UK workforce and new media analysis.


Fill in the form below to download your copy. 

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