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Helping LIONS roar through DEI

Embedding ED&I into the heart of the creative industry

We have been the DEI partner to LIONS, the organisation behind the world’s largest gathering of creatives marketers, for a number of years. They have worked with us to better understand how they can be a leading force and voice in the industry for equity, diversity & inclusion.

Starting with our strategic advisory, we provided an Inside Out Inclusion® diagnostic that surfaced insight from across the entire organisation.

Using a mixture of interviews, listening sessions, surveys and observations, we presented an insight-led analysis of the internal and external barriers and enablers for ED&I. Combined with our built-in coaching ethos, we helped to increase understanding and confidence of ED&I across the organisation, and embedded learning through a mixture of toolkits, learning sessions, ad-hoc advisory and communications counsel.

The increased understanding and confidence across the organisation has resulted in new industry-leading initiatives such as the Equity, Representation and Accessibility programme, which is opening up access to the Festival.

We continue to guide Cannes Lions through a roadmap for innovation and advancement through inclusion, most recently developing global training for the awards' judges as a result of a process and systems review. The online training content, combined with in-person nudges, has helped the creative community to feel more confident when it comes to judging work from around the world.

There are a lot of cookie cutter solutions out there. I've been pitched many! With The Unmistakables, I have never felt like a cookie cutter solution has been put in front of me. It always feels Lions first, personalised and relevant. Their attention to detail, the experience design, and facilitation is top-notch.” – Simon Cook, CEO, Cannes Lions

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