The Unmistakables is a strategic marketing communications consultancy. 

We are building an independent consultancy from the ground up. We aren’t constrained by having to fit around existing structures and have a blank piece of paper when it comes to hiring. Our mission is to push as hard as we can to change the face of the industry. We place our focus squarely on being the change, not just talking about it and we are actively hiring like minded people of difference who want to create unmistakable work with us. 

The Unmistakables was founded by Asad Dhunna. He brings a decade of experience working for the Financial Times Deutschland, IncrediBull (now Text100), FleishmanHillard and Triptease. It was most recently at Weber Shandwick, where he led campaigns for Netflix, Microsoft and HSBC, that he noticed how being different served as both a help in developing campaigns for more niche communities and as a hindrance in fitting in with the agency norm. From speaking to others in the industry he realised he wasn't alone. 


In his 'side hustle', Asad volunteers as the Director of Communications for Pride in London - London's third largest public event. He oversees a team across PR, Social Media, Public Affairs and Content.

He is a regular media commentator and has appeared on the Huffington Post, Guardian, Independent, Newsweek, Channel 4, Unilad, BBC Asian Network, BBC Radio 4, Sky News, LBC and BBC One. 

In 2017 Asad was named one of PR Week's 30 under 30 rising stars and a Top 10 LGBT+ icon by The Dots in 2018.

 Asad on BBC One following the government's launch of the LGBT Action Plan

Asad on BBC One following the government's launch of the LGBT Action Plan