The Unmistakables was founded by Asad Dhunna. He brings a decade of experience working for the Financial Times Deutschland, IncrediBull, FleishmanHillard and Triptease. It was most recently at Weber Shandwick, where he led campaigns for Netflix, Microsoft and HSBC, that he noticed how being different served as both a help in developing campaigns for more niche communities and as a hindrance in fitting in with the agency norm.

From speaking to others in the industry he realised he wasn't alone and has set about building an agency that is diverse at its core.


Asad also volunteers as the Director of Communications for Pride in London - London's third largest public event. He oversees a team across PR, Social Media, Public Affairs and Content.

He is a regular media commentator and has appeared on the Huffington Post, Guardian, Independent, Newsweek, Channel 4, Unilad, BBC Asian Network, BBC Radio 4, Sky News, LBC and BBC One. 

In 2017 Asad was named one of PR Week's 30 under 30 rising stars and a Top 10 LGBT+ icon by The Dots in 2018.


In 2019 Chris Pearce jumped aboard The Unmistakables to take up an internship as a Junior Consultant after graduating with First Class Honours in Design & Craft from the University of Brighton.

During university, he viewed social and environmental issues through a creative lens, crafting projects which engage people in what really matters such as toxic masculinity. Although consultancy was not his initial calling, The Unmistakables stands for something much bigger, which is what really enticed him. As the first Unmistakable intern, he is learning the marketing ropes while providing creative insight for meaningful campaigns.

Chris is aware of the damage that underrepresentation can have; not only on society in general, but also the individuals within it. Feeling that a childhood in Devon left him underexposed to a modern society, he was lucky enough to travel the world and find a comfortable place for himself within the LGBT+ community. Now, Chris wants to help organisations shine a light on the beauty of diversity of the UK (and the world) in a way which benefits everyone.

In his spare time, Chris’ interest in sustainable art and design continues to play a big part of his life. At the same time, in true Unmistakable form, he remains naturally adventurous and will grab any opportunity to visit a new part of the world.