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DEI Training for Agencies

For marketing, communications and creative agencies seeking to exceed their client’s expectations when it comes to diversity, equity & inclusion. 

 

We offer specialised DEI training programs for agencies. They are designed to equip your team with the knowledge, skills, and confidence they need to understand audiences today, and apply that understanding to the work.

How can agencies in the creative sector become more diverse, equitable & inclusive? ​

We work with some of the world's leading agencies to embed diversity & inclusivity into their cultures and campaigns. With a robust understanding of the agency business model, as well as knowledge on what clients are looking for, we create the space and safety for agency teams to feel more confident. 

Our training is tailored specifically for agencies and provides practical tools and strategies to create more inclusive and impactful work. 

Why partner with The Unmistakables for DEI training for agencies? 

Industry Expertise: We understand the unique challenges and opportunities facing agencies, and we provide tailored solutions that address your specific needs and objectives. A number of our team are ex-agency and therefore understand the day-to-day reality of agency life. We are also the DEI partner for Cannes Lions, and have developed training for award judges around the world. 

 

Practical Application: We believe in learning by doing. Our training programs go beyond theory to provide hands-on, practical exercises and case studies that allow your team to apply DEI concepts in real-world scenarios. We integrate our training into the end-to-end creative process, from brief to launch, which means we can give your team the tools they need to succeed at every step of developing the work. 

 

Customised Curriculum: No two agencies are alike. They have distinctive cultures and creative offers. That's why we customise our training programs to meet the unique needs and goals of your team. Whether you're looking to enhance diversity in your creative output, improve collaboration across diverse teams, or embed DEI principles into your agency culture, we'll work with you to develop a customised curriculum that aligns with your vision.

Tangible tools: We have a suite of learning tools we use to guide agency teams through structural shifts. Whether it's understanding the right to play for brands, or navigating the complexities of cultural appropriation and appreciation, we ensure that teams have the aids to refer back to in the moment. 

Live learning: Our agency training doesn't just live in a training room or Zoom. We provide live learning that creates learning moments in the work. Practically this means we work with you in key moments at key points in campaign development to provide outside in thinking that ultimately makes for more effective work. 

Campaign reviews: We provide short, sharp campaign reviews for agencies stuck on an idea and looking for some outside in inspiration to help them think differently about diversity, equity and inclusion. This could be at any point of a campaign - the earlier the better. Contact us today

Our DEI Training for Agencies Approach

Creating award-winning work with BBH

Our multi-year partnership with the agency that zags when the world zigs has led to astounding results for the culture, the campaigns and the clients. 

We were enlisted to develop and deliver a programme of learning that covered the fundamentals of DEI along with deep dives into specific communities and audiences. Through a series of learning sessions, as well as specific deep dives for client teams, we provided new insights and strategic territories to guide more creative and more effective work.

 

As a result of this, we were brought in to provide live learning to guide the development of 'Together This Ramadan', an out-of-home activation that marked the first time a major UK supermarket sought to reach the Muslim community above the line.

The campaign received a Cannes Lions award for cultural insight, and widely praised across the marketing and advertising industry for its innovativeness. More importantly, it sparked an uplift in Tesco and Ramadan brand mentions, an improved Net Sentiment Score and crucially, extremely positive responses from Tesco colleagues who felt seen by their employer. 

“The proactively inclusive [work] will break barriers for the Muslim population who are facing backlash and are victims of racism”.

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