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Inclusive communications with Ted Baker

Guiding communications to articulate brand purpose

In partnership with leading global retailer, Ted Baker, we advised on creating communications frameworks and messaging that can adapt to a variety of stakeholders. Working with the executive group, we set an ambition to be a modern, representative fashion brand that creates belonging and invites people in by giving everyone a voice. 

Our communications were informed by our ED&I diagnostic strategy, during which we developed a global, company-wide forum to hear the ideas, concerns and experiences of all colleagues, called ‘Ted Listens’. 

From the shop floor to the C-suite, we have been trusted partners in developing messaging and meetings that bring ED&I to life across Ted Baker. This includes helping the brand to articulate its ‘No Ordinary’ brand identity and purpose through an ED&I lens, as well as developing compelling and accessible narratives for internal audiences.

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