Inclusive communications with Ted Baker

In partnership with leading global retailer, Ted Baker, we advised on creating communications frameworks and messaging that can adapt to a variety of stakeholders. Working with the executive group, we set an ambition to be a modern, representative fashion brand that creates belonging and invites people in by giving everyone a voice. 

Our communications were informed by our ED&I diagnostic strategy, during which we developed a global, company-wide forum to hear the ideas, concerns and experiences of all colleagues, called ‘Ted Listens’. 

From the shop floor to the C-suite, we have been trusted partners in developing messaging and meetings that bring ED&I to life across Ted Baker. This includes helping the brand to articulate its ‘No Ordinary’ brand identity and purpose through an ED&I lens, as well as developing compelling and accessible narratives for internal audiences.