Unilever
Embedding inclusion to help Unilever brands grow and stay relevant around the world
We provide ongoing strategic advisory to Unilever brands to embed inclusivity into processes and team thinking
The challenge
Unilever - the producer of world-leading brands including Lipton, Knorr, Dove and Omo - requires a trusted external partner to help the corporate and consumer brands stay relevant in an ever changing environment.
Our response
Through ongoing partnership, we have guided multiple teams including ED&I, Magnum, and Dirt is Good (DiG) on embedding inclusive thinking in service of relevance.
What we have delivered
Vision and strategic plans, aligning across stakeholders to ensure inclusion is in service of growth
Inclusion Playbooks for brands, working with global brand teams and their agencies to create shared understanding and language around inclusion
Bespoke learning programmes for corporate teams and leaders, ensuring they have the latest knowledge and concepts to apply in their day-to-day work
The impact
Increased brand penetration amongst typically underserved communities
Increased confidence levels amongst brand and agency teams
Expanded thinking into development of AI tools