Cannes Lions
Embedding inclusion at LIONS
We have become a strategic partner to LIONS, the organisation behind the world’s largest gathering of creatives marketers, for a number of years. Together we have built their confidence to be a leading force and voice in the creative inclusion.
The challenge
The LIONS organisation was continually under fire for missteps around inclusivity. Through a competitive pitch process with a number of consultancies, we were selected as long-term partners to guide them through organisational change.
Our response
Starting with our inside out inclusion diagnostic, we surfaced the barriers and enablers for inclusion across the organisation. Using a mixture of interviews, listening sessions, surveys and observations, we presented an insight-led analysis to shape the future direction. This was combined with our built-in coaching ethos to increase understanding and confidence around inclusion across the organisation. We embedded learning through a mixture of toolkits, learning sessions, ad-hoc advisory and communications counsel, and have continued this process through overhauls of areas such as the judging process.
What we delivered
Inside out inclusion diagnostic
20+ leadership 121 interviews
20+ customer interviews
Listening sessions with 50+ colleagues
Bespoke learning programmes for colleagues
Bespoke leadership training
Process redesigns for key organisational areas
Online training for Cannes Lions judges
The impact
Inclusive behaviours integrated across LIONS
Becoming an inclusion beacon within Ascential
1000s+ delegates reached through new inclusion initiatives
Improved industry reputation for inclusivity
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