HSBC
Building confidence amongst HSBC's global marketers
We were brought in by HSBC to develop a bespoke training programme to build cultural confidence around race and ethnicity. The programme was designed to introduce anti-racism and normalise conversations for an international cohort of marketing and communication teams.
The challenge
As a global bank, HSBC needed a set of guardrails and a new set of capabilities for marketers to understand the context and conversations around race & ethnicity. They brought us in to develop and deliver a bespoke training plan.
Our response
We developed a bespoke two module training and coaching plan, bringing in context-based theories and scenarios around how race & ethnicity impacts consumer perceptions. We explored language, barriers, misconceptions, and anti-racism accountability.
What we delivered
2 x modules delivered to three global cohorts across timezones
Context based scenarios to embed learning into day-to-day
The impact
100 global marketers reached and trained
33% increase in cultural confidence levels
100% referral and recommendation rate
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