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Social Media Accessibility Guide

Tips for making your social media content more accessible and inclusive to all audiences

Why this is important

If you swipe, like, tweet, post and double-tap faster than you care to admit, don’t worry, we’re not here to judge. That’s what screen-time reports are for. What we are going to do is tell you how you can make your content more wholly accessible and inclusive for an audience who don’t necessarily navigate the online world the same way.

There are almost 13 million adults with a form of disability in the UK (ONS). In 2019, a record 10 million (78%) of those people were recently active on the internet - an environment which, like many, has not been designed for them. 

The Royal National Institute of Blind People estimates that there are more than two million people living with sight loss in the UK (, while 11 million are deaf or hard of hearing ( Add to this the three million people with colourblindness ( and about 6.7 million with dyslexia ( and there is a good chance your content is going to be accessed by these audiences at some point.

What we did

Click here to download the guide

We’ve created a guide with some useful tips on making your content more accessible to these audiences. You can download this for free using the form below, but don’t worry, we won’t share your info with anyone else.

Please remember that platforms are always updating, and improving accessibility is an ongoing journey. We recommend using the linked resources in the guide to learn more and expand your understanding.

Use the form below for free access to the guide.

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